In 1971, when Barbara started our company, the bay area was buzzing with young people full of a desire to express their love for all people. The world was changing daily as they created their own paths and sought to turn others onto new directions. Barbara, then 17, found her calling in real food and opened a small natural bakery in northern California. She had a simple plan—make wholesome food taste incredibly delicious. Inspired by good health, family, and the kitchen table as the cornerstones of the good life, she used whole grains and oats just as nature intended—keeping things simple and real. The bakery exceeded her wildest dreams and grew from a storefront start-up to a thriving wholesale business. Since those first loaves more than 40 years ago, our product offerings have grown to include cereals, snack bars, cookies, and cheese puffs. We carry on Barbara’s commitment to create simple, wholesome, and delicious products with the most honest ingredients.
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Please allow 10 days for your order to arrive. We source products from all over the world to bring you epic offers and the lowest prices. This means sometimes you have to wait a little longer to get your order but it's always worth it! |
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Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap! |
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We Put Our Customers First to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you every cent. |
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![]() |
Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap! |
|
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In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down. |
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We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again. |
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Ordering from Shoptimized is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either. |
In 1971, when Barbara started our company, the bay area was buzzing with young people full of a desire to express their love for all people. The world was changing daily as they created their own paths and sought to turn others onto new directions. Barbara, then 17, found her calling in real food and opened a small natural bakery in northern California. She had a simple plan—make wholesome food taste incredibly delicious. Inspired by good health, family, and the kitchen table as the cornerstones of the good life, she used whole grains and oats just as nature intended—keeping things simple and real. The bakery exceeded her wildest dreams and grew from a storefront start-up to a thriving wholesale business. Since those first loaves more than 40 years ago, our product offerings have grown to include cereals, snack bars, cookies, and cheese puffs. We carry on Barbara’s commitment to create simple, wholesome, and delicious products with the most honest ingredients.
![]() |
Please allow 10 days for your order to arrive. We source products from all over the world to bring you epic offers and the lowest prices. This means sometimes you have to wait a little longer to get your order but it's always worth it! |
|
![]() |
Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap! |
![]() |
We Put Our Customers First to us. If it doesn't fit, it breaks, you've changed your mind or for no reason whatsoever simply send it back to us and we'll cheerfully refund you every cent. |
|
![]() |
Returns are easy, simply contact us for a returns number and send your item to our returns centre for fast processing. We'll get you a replacement or refund in a snap! |
|
![]() |
In the unlikely event that you find your item cheaper at another online store, just let us know and we'll beat the competitor's pricing hands-down. |
|
![]() |
We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again. |
|
![]() |
Ordering from Shoptimized is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either. |